Explore a buyer-intent lead.
See how a lead brings together conversation context, fit reasoning, and a suggested reply. Sample data is used throughout this walkthrough.
The conversation
"Anyone got a recommendation for tooling that watches for posts where people are actually shopping for what we sell? We do compliance automation for fintech and the kinds of conversations we want to find are scattered across Reddit, a couple of niche Slack communities, and like four LinkedIn groups.
Tried two general-purpose social listening tools and both basically gave us a firehose of brand mentions, which is not what we need. We need "we're evaluating", "we're switching from", "we got burned by" — not "oh I saw their logo somewhere".
We have maybe 10 days to decide on something before the next quarter starts. DMs open. 🙏"
Lead scores
Example: asks for tool recommendations and describes previous alternatives.
Example: a fintech-compliance SaaS team looking for buyer-intent discovery.
Example: mentions a decision deadline of about ten days.
Example: the available context leaves some requirements to confirm.
Fit reason
In this example, a fintech-compliance SaaS team is comparing tools for finding buyer-intent conversations. The post describes a problem with existing tools and a decision deadline of ten days. Those details provide a reason to review the opportunity and check its fit with your product before reaching out.
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